Business Design Agency logo

It makes sense.
look for ecological, social and financial value in business innovation. To redefine business in meaningful ways. To talk to us.

We are an entrepreneurial innovation agency, ready to make the city a better place with a solid local economy, lots of green and strong social structures. 

Business Design Agency
what's in it for all

our workour approach

In the works

More work & articles
Photo with text in neon 'The time is always now'. The photo is the image that belongs to the intro of the themes of Business Design Agency.
Photo by William Daigneault

We are here

This is Rotterdam. Like every other big city, this place forces us to live together and relate to each other. To take everything and everyone into account. This is where our principals are put to the test on a daily basis. And it’s our mission to make this city, and many others, a better place for all of us. 

Photo with people standing in front of a food truck. The photo is the image that belongs to the theme Make it economically sound of Business Design Agency.
Photo by Should Wang

Make it economically sound

We have seen the future of the economy, and it’s local. It is a manageable, sustainable scale. That doesn’t make us anti-profit or against money, it makes us a firm supporter of value in the broadest sense.

Tree canopies seen from the ground with blue skies
Photo by Malena Gonzalez Serena

Make it green

We work on new, innovative business models that transform trees and green spaces from cost to benefit. We collaborate with pioneers in this field to bring insights, research and technology to life. Literally.

Photo of the entrance of the Luchtsingel in Rotterdam. This image belongs to the them Make it a better space by Business Design Agency.
Photo by Who’s Denilo ?

Make it a better place

We actively engage with the people we work with and create for. We bring energy, positivity, analytical skills and design thinking to tackle complex issues. All to see innovative solutions come to life, and improve the city in meaningful ways.

More on themes
Photo with text in neon 'The time is always now'. The photo is the image that belongs to the intro of the themes of Business Design Agency.
Photo by William Daigneault


Phase 1

Exploration & insights

In order to shed light on the issue from multiple angles, we will be talking to pioneers, experts and people that are directly involved or impacted.

Phase 2

Defining solution space

We synthesize the outcome of the exploration phase with the client. The result is a visual representation of our findings and solution directions.


Service design: the tools and mindset to engage these processes and bring about behavioral change.

Phase 3

Concept design

We design solution directions with end users and pioneers, and let innovative, realistic (business) concepts take shape.

Phase 4

Market introduction

We bring the business case, pilot or concept to market, or help the client do this themselves. We help monitor, evaluate and meet requirements for success.


Business design: realistic concepts and focussing on results in the process so that sustainable and measurable change occurs.

Approach & services


Gemeente Rotterdam
Gemeente Eindhoven
IVN Natuureducatie
CityLab 010
Weverling Groenproviders

Are you just beginning to see the far-reaching consequences of your decisions? We are here to help you make viable choices that have positive social, ecological and economical impact. 

about uscontact us