People feel the need for more green in their living environments, so the demand for green is increasing, further boosted by Covid. 

At the same time, green tech is picking up, governments want to co-create green areas, companies ask for climate adaptive green environments. 

These changes bring opportunities. However, what are these opportunities exactly, how big are they, where should you start? 

We kicked off with an inspiration session. This session started with a view on macro developments, followed by developments in the green sector and green companies such as Weverling. 

We gave an overview of the green tech landscape, the patterns of transitions and ended with an ideation session to generate ideas to show what these developments could mean for Weverling. 

This resulted in 5 solution areas that will be the starting point (phase 1) of the innovation process.

We are working on a new local economy. We develop new concepts and businesses that challenge the old economy. By competing on other values than just financial.

How to prepare employees and management for an innovation process. 

Business Design Agency - About our project Weverling Groenproviders inspiration session 

Project Weverling Groenproviders inspiration session 

Business Design Agency - Project Weverling Groenproviders inspiration session 

Weverling Groenproviders inspiration session   

To kick-off an innovation process, we’ve opened the minds of people with an inspiration session.

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To answer this question, we had to dive deep into the cause of the occurrence of wrecks and faulty parking. We focussed on 2 areas where these problems mostly prevail: 

1/ Nuisance of incorrect and annoying parking near Rotterdam CS.

2/ Nuisance of bicycle wrecks and orphan bicycles in the Rotterdam district Bergpolder. 

At CS and Bergpolder we spoke with visitors, inhabitants, enforcers, pioneers and experts in the field of bicycle mobility. The findings were set out in a journey and further enriched in an online co-creation where we focused on positive prevention in advance instead of enforcement afterwards.

At CS we are committed to preventing wrong-way parking by separating the flow of 1st and 2nd bicycles.

The 2nd bicycle is the bicycle that people use as a commuter, i.e. from CS to work, school or other destination.

Research shows that a second bicycle is parked 4 times longer and takes up 45% of the space. Moreover, they take up the best spaces closest to the rail tracks. As a result the parking facility is quickly filled to capacity. At peak times, inbound and outbound commuters meet, causing further congestion. This (cluttered) congestion then contributes to wrongful parking outside the parking lot. 

We advised the municipality to introduce short- and long-term parking (including a 24-hour parking facility), accompanied by a package of communication and behavioral campaigns to guide cyclists.

For Bergpolder we recommend a phased approach, mainly focused on data and positive preventive measures.

Using data that shows heatmaps with abandoned bikes and  wrecks. 

Subsequently, we suggested a set of  positive measures to prevent people from leaving the bike behind like pro-active bike repair; collecting bikes by a local social enterprise and by returning a bike when buying a new one. 

In addition, we suggested to  reduce bicycle ownership (not usage!), by creating a neighborhood shared bike.

The number and use of bicycles continues to increase in Dutch cities (luckily so). In densely populated areas bike parking becomes an issue. Space can be created by removing wrecks and abandoned bikes. And by reducing faulty parking. But how can you do this without incurring high costs for enforcement? 

Reducing bicycle wrecks and faulty parking

Business Design Agency - Project Bicycle parking in the city. Reducing bicycle wrecks and faulty parking

Challenge

Why

Realize

A stronger local economy

Weverling Groenproviders inspiration session

Challenge

Why

Realize

A stronger local economy

TreeCollective

Parklets as a transition tool

Bicycle parking in the city